We Create Beauty
Products for Influencers

At Beauty by Marvin, we are a firm of innovative, full-
service beauty brand builders. Our turnkey brand
development process empowers influencers to
launch and sell their own custom beauty products
with minimal time and effort.

Our Founder

Marvin Cortes is a nationally recognized model, influencer and beauty entrepreneur. Marvin rose to prominence as a popular contestant on “America’s Next Top Model” before launching the successful “Beauty by Marvin” line of cosmetics.

Now, Marvin wants to apply what he’s learned to help other influencers flourish. Marvin’s deep expertise and longstanding relationships in beauty, fashion and media make him ideally positioned to help influencers extend the power of their brands — and develop sustainable new revenue streams.

Let the Power of Your Influence Work For You

Why allow other brands to monetize the audiences you’ve worked so hard to cultivate? With Beauty by Marvin, we make creating and selling your own custom beauty products simple.

We work with you to source and develop beauty products that reflect your brand and expand your influence. Then we tap our creative and business networks to guide your product to market. We’re with you every step of the way.

Our team works with you to create a concept for your product, then formulate, design, manufacture, package, ship, warehouse, market and sell it. We build your business — you build your brand.

The beauty space is hyper-competitive — it’s not enough to have chic packaging and a desirable product. Today’s brands require fast lead times, low MOQs, unique design, smart project management, and a personal approach to problem-solving.

We’ve built our company to provide precisely that. We work with you to understand your needs, then we deliver. We do the work, you reap the rewards. That’s the vision of Beauty by Marvin.

Beauty by Marvin was built for influencers, by influencers. We understand the challenges you face, and we’ve designed a simple 9-step process that allows you to create and sell compelling new products with minimal effort.

We also ensure that your brand and influence are protected. All products are manufactured to the highest standard (in FDA compliant facilities where required) and designed and custom-made in perfect alignment with your brand identity.

The Beauty by Marvin Process

Our 9-step onboarding and product development
process could not be faster or easier.

STEP

1

Apply for selection as a member of Beauty by Marvin's elite team of beauty influencers and entrepreneurs. We thoroughly vet applicants to ensure they have the right mix of experience, profile, skills and motivation.

STEP

2

If approved, we schedule a deep dive call with our experts. We work with you to understand your needs and develop a sense of your brand identity.

STEP

3

Work together with us on a creative brief and concept. We explore your vision and goals and create a product strategy that reflects them.

STEP

4

Research and ideate products that align with your brand. Packaging design concepts are developed for your product and our award-winning design team will help create your brand image and artwork.

STEP

5

You review and approve samples of product formulation and packaging. We finalize any changes or improvements.

STEP

6

After you approve a test sample, your product is manufactured in a state-of-the-art facility then shipped to our warehouse, where it is stored until ready for marketing and sales.

STEP

7

We provide you with marketing materials and content for social media and any details of e-commerce store listings.

STEP

8

We work with you to run advertisements and social media promotions. We target your current followers and create and pay for tailored marketing content that helps expand your audience.

STEP

9

Collect your royalties. Every month we send you a direct deposit from all sales channels no matter if we generate the sale or you do. We bear the costs -- you simply collect royalties.

Most influencers lack the knowledge, relationships or funding to coordinate and
execute our 9-step process.

Thanks to Marvin’s unique expertise and experience, he and his team have created
this innovative new process empowering influencers to quickly launch and
distribute compelling, private-label beauty products in a cost-effective manner.

Most influencers lack the knowledge, relationships or funding to coordinate and execute our 9-step process.

Thanks to Marvin’s unique expertise and experience, he and his team have created this innovative new process empowering influencers to quickly launch and distribute compelling, private-label beauty products in a cost-effective manner.

A Repeatable Roadmap for Success

At Beauty by Marvin, we’ve developed a brand building blueprint that helps influencers develop, market and sell new product lines with little effort and exceptional speed. This enables you to recognize and take advantage of new trends and opportunities quickly, as they emerge.

To execute your brand building blueprint, we supplement our core team by partnering with some of the world’s leading creative artists, manufacturing and distribution companies and advertising/PR agencies.

Brand Development and Design

Our team designs for top industry celebrities and influencers in the beauty space. We know what resonates and what sells in today’s fast-evolving beauty market. We create logo designs, brand guides, graphic designs, packaging, video, and photo production.

Click Here

Campaigns and Content

We are partnered with Creative Sting (clients include Jennifer Lopez, Rihanna, Kim Kardashian, Justin Bieber, among others). Leveraging our founder’s background as a well-known model and using his industry connections, we can offer access to the same creative talent used by elite Hollywood celebrities.

Click Here

Advertising

Social media alone has limited power to reach and convert a target audience into actual customers. We harness the power of bespoke analytics and focused advertising to help your product gain immediate traction. We build an individualized ad plan for your brand, including powerful images, graphics, and videos, all based on carefully targeted metrics.

Click Here

Manufacturing

We only partner with manufacturers with state-of-the-art facilities and who demonstrate a total commitment to product quality and regulatory compliance. We will never put your name on an inferior product. You can be fully confident that the innovative products we create together will only enhance your personal brand.

Click Here

Distribution

Our efficient distribution network gets your products in the right hands, quickly and on time, every time. You don’t have to worry about supply chain issues and can rest assured that your customers will be satisfied by prompt fulfillment.

Click Here

Manufacturing PR and Media

Our PR partnership secures earned print and video media, influencer seeding, and desk-side appointments with the industry’s most influential editors. We pair robust PR with bespoke social media plans designed to increase engagement through original content and tactical growth techniques.

Our Founder

The Beauty by Marvin Process

1

2

3

4

5

6

7

8

9

Brand Development and Design

Campaigns and Content

Advertising

Manufacturing

Distribution

Manufacturing PR and Media

Some of the placements our partners works closely with: